Market research

Are you looking to expand into a new market? Market research information is crucial for making sound business decisions, and JBDC/ JAMBIC 's professionals can assist you to identify market data that will help fuel your growth.

What is market research?

High-quality market information can increase your understanding of consumer habits and local markets. It can reveal your competitive advantages in a given market and help you prioritize your marketing efforts according to potential profits. It can answer questions such as:

• Where and how should I market my product?
• Do I need a local distribution network?
• Who are my competitors?
• What would be the best location for my store?
• Would a price reduction increase my sales? Would a price increase hurt sales? By how much? What about other incentives?
• How much should I charge for my new product?
• What features, styles, colours would be most successful?
• Do I need to advertise? Is my current advertising effective? What changes should I make for the local market?
• What are my long-term chances of success in my industry? Is globalization going to affect my current markets?

How JBDC/ JAMBIC can help you JBDC/ JAMBIC 's experts can help you determine your market entry, confirm your marketing strategy, or help you position your company. Given the unique nature of each business, JBDC/ JAMBIC's experts in cooperation with JAMPRO experts customize their services to your specific project, and can respond to a large variety of needs, including:

• Sales and market research: market potential, market-share analysis, location studies, sales analysis, test markets, distribution channels.
• Product research: new product modeling, competitive, pricing
• Business research: forecasts, business trends, profit/value analysis
• Advertising research: local conditions, competitive advertising.